NFC pens and pin badges generate leads at the trade fair stand, trackable, customisable and measurable.
The challenge
Classic scatter promotional items at trade fairs are taken away and forgotten. No tracking, no follow-up, no ROI evidence.
The solution
NFC pens and pin badges that, on tap, automatically open a landing page, exchange contact details or unlock exclusive content. Every interaction is measurable.
Results
- Average 68% tap rate among trade fair visitors
- 3x more qualified leads than with classic giveaways
- Real-time dashboard for ROI measurement