Winemaker video, food pairing and reorder link via tap. Premium meets digital.
The challenge
Wine bottles tell no story. The customer knows neither the winemaker nor the ideal food pairing.
The solution
NFC labels on the bottle that display a winemaker video, food pairing recommendations and a direct reorder link on tap.
Results
- +35% repeat buyers through emotional engagement
- Direct reordering without detours
- Premium brand perception through a digital experience