Insights & Blog
Trends, Use Cases und Praxistipps für smarte Werbemittel.
Smart Packaging Trends 2026: What to Expect
From QR to NFC: How Swiss brands transform their packaging into experiences. The Trend Toward Smart Packaging Smart Packaging is more than…
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Phygital Advertising Materials for Real Estate Marketing
How real estate agents generate leads 24/7 with NFC signs — without any extra effort. The Problem Prospective buyers often stop by…
Read Articles →Smart Packaging Trends 2026: What to Expect
From QR to NFC: How Swiss brands are turning their packaging into experiences. The Trend Toward Smart Packaging Smart Packaging is more…
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NFC Business Card vs. Paper: What Really Works Better
Costs, sustainability and impact in direct comparison — with concrete figures from real-world practice. Cost Comparison A paper business card costs approx.…
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Smart Giveaway at the Trade Show Booth: Generate More Leads
From ordering to lead analysis: the complete practical guide for NFC giveaways at your trade show booth. Step 1: Choose the Right…
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Phygital Marketing Switzerland: Your Guide for 2026
The big market overview: which European companies are already using phygital promotional products and what results they are achieving. The European Market…
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NFC Promotional Products ROI: How to Measure Your Success
Tap rates, conversion and dwell time: here’s how to build your first phygital tracking dashboard and justify your budget to management. Why…
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Phygital Promotional Products: Smart Giveaways with NFC
A pen sits in a drawer. A mug collects dust. A USB stick has long been forgotten. Classic promotional products end where…
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NFC Promotional Products: How the Chip Works
You’re holding a pen in your hand. Your smartphone is lying next to it. You tap the smartphone briefly against the pen.…
Read Articles →NFC Promotional Products vs. Classic Giveaways: What’s Worth It
A classic ballpoint pen costs EUR 1.50 and generates zero data points. An NFC ballpoint pen costs EUR 4.50 and generates a…
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