Insights & Blog
Trends, Use Cases und Praxistipps für smarte Werbemittel.
Smart Giveaway at the Trade Show Booth: Generate More Leads
From ordering to lead analysis: the complete practical guide for NFC giveaways at your trade show booth. Step 1: Choose the Right…
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Phygital Marketing Switzerland: Your Guide for 2026
The big market overview: which European companies are already using phygital promotional products and what results they are achieving. The European Market…
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NFC Promotional Products ROI: How to Measure Your Success
Tap rates, conversion and dwell time: here’s how to build your first phygital tracking dashboard and justify your budget to management. Why…
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Phygital Promotional Products: Smart Giveaways with NFC
A pen sits in a drawer. A mug collects dust. A USB stick has long been forgotten. Classic promotional products end where…
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NFC Promotional Products: How the Chip Works
You’re holding a pen in your hand. Your smartphone is lying next to it. You tap the smartphone briefly against the pen.…
Read Articles →NFC Promotional Products vs. Classic Giveaways: What’s Worth It
A classic ballpoint pen costs EUR 1.50 and generates zero data points. An NFC ballpoint pen costs EUR 4.50 and generates a…
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Smart Packaging: Packaging as a Digital Touchpoint
Bevor eine Verpackung im Müll landet, kann sie etwas Entscheidendes tun: eine digitale Verbindung herstellen. Smart Packaging macht aus einfachem Karton einen interaktiven Touchpoint mit messbarem ROI.
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Phygital Marketing: More Leads with Smart Giveaways
Klassische Werbemittel verschwinden in Schubladen – ohne eine einzige messbare Spur. Phygital Marketing ändert das: Ein Stift, ein Tote Bag, ein Notizbuch wird zum digitalen Touchpoint, der dir konkrete Lead-Daten liefert.
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NFC Business Card: Say Goodbye to Paper
Papiervisitenkarten verschwinden in Schubladen, und du weißt nie, was danach passiert. Die NFC-Visitenkarte ändert das grundlegend: ein Tipp mit dem Smartphone, und dein Kontakt landet direkt auf deiner digitalen Präsenz.
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NFC Promotional Products Cost: Prices and ROI Compared
You’re sitting in a budget meeting asking yourself: What do NFC promotional products really cost, and how do I justify the higher…
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