The big market overview: which European companies are already using phygital promotional products and what results they are achieving.
The European Market for Phygital Promotional Products
Europe is at the forefront of digitalisation, including in the world of promotional products. More and more companies are recognising that traditional giveaways are not a measurable marketing tool.
Industries at a Glance
Companies in real estate, hospitality, events and retail are particularly active. But the public sector is also discovering NFC technology for its own purposes.
Outlook 2026
We expect 40% growth in the phygital promotional products sector across Europe. The combination of measurable ROI and sustainability is driving adoption forward.
