What are NFC stickers?
NFC stickers are the fastest and most cost-efficient way to connect existing products, displays or packaging with digital content. Each sticker contains an NFC chip that can be read with a short tap of a smartphone. Behind it can be a landing page, a video, a WhatsApp contact, a voucher or an entire brand world. The entry price of CHF 0.80 per unit makes the technology attractive for pilot projects, trade-fair appearances and short-term campaigns.
For Swiss B2B customers this means that an existing product can be digitally extended without new production. The NFC sticker is simply applied to the packaging, the label, the product catalogue or the POS display. Within a few minutes, a functioning digital touchpoint emerges. This is especially valuable for manufacturers who do not want to wait for ongoing production runs, and for agencies that need to execute fast campaigns with measurable added value.
How the sticker works
The NFC sticker consists of a PE label with an integrated chip, an antenna and a permanent acrylic adhesive layer. As soon as a modern smartphone is held against the sticker, it reads the URL or the NDEF data record from the chip and opens the content in the browser. On iPhones from model XS and all current Android devices, this works without additional app and without configuration by the end customer.
Coding takes place at our facility. You supply the target URL or the desired action, we code the chips and optionally lock them against subsequent changes. This prevents third parties from overwriting the link. An individual URL can be stored per sticker, which is used for serial-number tracking, prize draws or personalised customer experiences. The chips are robust, operate in the 13.56 MHz frequency range and comply with the NFC Forum Type 2 standard.
Personalisation and printing
Despite their technical function, NFC stickers are a fully fledged brand element. We print the surface in full colour, including logo, call-to-action and scan icon. For metallic-looking variants, laser engraving is available. As standard formats we recommend round stickers with 25, 30 or 38 millimetre diameter as well as square variants up to 50 millimetres. Special shapes are possible from a run of 500 units.
The acrylic adhesive layer adheres permanently to cardboard, plastic, painted metal and glass. The material is weather-resistant and can also be used outdoors, for example on displays, shop windows or event totems. For indoor use we supply matte or glossy surfaces, for outdoor use a slightly structured protective layer. On request, you receive the stickers pre-sorted, serial-numbered or in blister packaging, which significantly speeds up further processing at the filler or in marketing dispatch.
Ordering and delivery
The minimum quantity is 100 units, which makes the technology accessible even for small campaigns. Typical runs range between 500 and 10,000 units. Quantity tiers are transparently shown in the quotation, and from 2,500 units the offer is calculated individually. Orders are placed directly via smart-giveaway.ch or, after consultation, through your personal account manager at Pixels AG in Lucerne.
Production and coding normally take 5 to 7 working days from print approval. Express orders within 48 hours are possible by arrangement, for example for trade fairs or short-term launches. Delivery is insured throughout Switzerland, usually by A-Mail on the following working day. Every order includes a digital test protocol with a chip ID list and test timestamp, so that you can rely on a documented status during further processing.
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